February 6, 2018
George “Bum” Neuber (1865-1929) was a prankster and a joker. He was responsible for firing the Jacksonville cannon in the 1904 “celebration” that wiped out most of the windows on California Street. He was a “card” in the language of his day, so it seems appropriate that he ran a Jacksonville card room and saloon. Located at 130 W. California Street, his saloon and gaming establishment occupied the same location where his father, John Neuber, had opened the town’s first jewelry shop. John specialized in solid gold buckles for women’s belts. George specialized in relieving customers of their gold. In addition to his card room and saloon, he also owned the Jacksonville Gold Brick baseball team and was known for bringing in “ringers” to ensure the success of his players.